A CLEAR STARTING POINT
Understand how AI describes your brand, when it leaves it out, and which companies and sources appear instead.
NEXT-GENERATION
MARKETING
AYO / GEO / AEO
Find out whether AI shows your brand when customers look for products and services like yours. We improve the content, website structure and sources that help explain your offer.
SEE HOW WE WORK01 / WHY NOW
When customers ask AI to compare offers, its answer may influence which businesses they consider. We check whether your brand appears, how your offer is described and where the information comes from.
GEO/AEO combines visibility audits, content and technical website improvements, and consistent sources. The aim is to improve the chances of your brand being accurately represented and referenced in AI answers.
Understand how AI describes your brand, when it leaves it out, and which companies and sources appear instead.
You receive priorities for your content, website structure and business information. Every improvement addresses an identified issue.
We compare brand presence, information accuracy and cited sources over time. We also review traffic and enquiries where attribution is possible.
02 / IN PRACTICE
You receive a diagnosis of brand visibility, a map of customer questions and a prioritised improvement plan. You know where to start and how to track progress.
Testing questions in selected AI systems: mentions, offer descriptions, citations and competitor comparisons.
Questions about needs, use cases, costs and differences. We identify those your website does not yet answer.
Recommendations for service and product pages, FAQs and expert content, with specific tasks and an implementation order.
03 / PROCESS
We establish a baseline, implement improvements and regularly check answers to an agreed set of questions.
We agree on the brand, competitors, languages and test questions. We record the results as a baseline for future comparisons.
We identify content gaps, inaccurate information and technical barriers. We agree on scope, responsibilities and the work plan.
We develop content and organise website structure and offer information, maintaining consistency across agreed sources.
We repeat the tests, analyse sources and changes in answers, then turn the report into the next set of priorities.
04 / FAQ
GEO concerns visibility in AI-generated answers. AEO focuses on preparing information for direct answers. AI Search describes search supported by AI. AYO combines these areas into one GEO/AEO service rather than three overlapping packages.
SEO supports website accessibility and quality, so it remains an important foundation. GEO/AEO develops organic visibility in AI answers. ChatGPT Ads is a separate paid advertising channel. Both approaches can be used, but they require different plans and measurement.
The final answer depends on the AI system, question, sources and context. There is no fixed position to reserve. We work on factors we can influence: website accessibility, content quality, and consistent, credible information.
The audit includes an agreed set of questions, test results, competitor comparisons and recommendations. Scope and pricing depend on the number of brands, markets, questions and systems analysed. Implementation and ongoing monitoring are quoted according to the agreed plan.
Timing depends on the website's condition, the changes made and when systems retrieve new information. We track trends through repeated tests: mentions, citations and accurate brand descriptions. Where analytics allow, we also assess traffic and conversions. A single AI answer does not represent overall visibility.